Today marks a day of a new technology crashing to the ground. Toshiba Corporation, the brainchild behind the glorified new movie media known as High Definition Digital Video Disc, or HD-DVD for short, pulled the plug on their so called superior technology. The ongoing and bloody battle has been raging for months where Sony’s technology known as Blu Ray was going head to head with HD-DVD. This was known to come to an end at some time, as the differences in the two mediums were virtually unnoticeable. The Blu Ray discs hold a bit more amount of data on them, which makes them technically superior to the HD-DVD medium. The only fall back that has been mentioned about the Blu Ray is that the protective coating on the bottom of the disc is mere fractions thinner than the protective coating of the HD-DVD discs. Users have to be more gentle and show more care for their Blu Ray Discs when handling them, which can be seen as a downfall. These are the main differences in the two mediums, and both of them offer the same exact high fidelity and the difference can’t be noticed by the human eye. When it really comes down to it, the amount of movie companies that were choosing HD-DVD were dwarfed by the amount of companies who chose Blu Ray. It was always a disappointment when a new movie came out to DVD, and the company chose HD-DVD instead of Blu Ray. Well now that has been laid to rest, and in the 34th round of fighting, HD-DVD is down for the count. Blu Ray is now the king of media, and improvements will be made to this technology to offer its viewers an even more intense viewing experience.